Character of Midland
Books Available at www.petroleummuseum.org/shop.
  • Character Blog
  • About the Book
  • About Jimmy

Stories. Free food at Gerardo's.

9/9/2010

2 Comments

 
In my research for "A History of Character: The Story of Midland, Texas," I have heard many fascinating stories that I hope will work together to form a timeless look into who we are and the kind of people that have made up our city. One of those stories I ran across yesterday. It's a story that may or may not make it into the final book because in the giant scheme of things it probably doesn't figure into our actual history story. But it does paint a neat picture of the Morales family.

Felipe and Celia Morales came to Midland independent of one another in the late 1950s. Celia arrived from the Valley, Felipe from San Antonio. Felipe worked for a supply company early on and then proceeded to gain his insurance license and open up the firm he still runs today with his daughter, Cindy Morales Maes. After the insurance firm was up and running, the family ventured into the restaurant business and opened Casita Gerardo's, which is now Gerardo's Casita on north Big Spring.

Yesterday, Felipe remembered fondly several times when his sons, Jerry, now a Midland City Councilman and the proprietor of Gerardo's, and Novert, now an attorney in Austin, were in Little League and soccer.

"When they would win a big game, they would invite the entire team over and tell them they could eat for free," Felipe laughed. "And so we never charged all those boys."

The reward? Aside from seeing a team of hungry young athletes eating food they didn't have to pay for, Felipe said invariably, the families of those young athletes would not just return, but become repeat customers.

Felipe and Celia Morales: Good parents? Model. Smart business owners? Without question.

-- JImmy
2 Comments
James D(Dick) Vaughn
9/9/2010 03:20:10 am

Great place, model citizens, well worth the comments!!!

Reply
Tina Pruitt-Stautzenberger
9/9/2010 03:40:47 am

I went to elementary school with Noe, it was so cool knowing a kid, who's parents owned their own restaurant; And what good food.

Reply



Leave a Reply.

    About the Blog

    Welcome, and thanks for your interest in what will be a rewarding trip through our shared past. This "History of Character" blog is only the beginning. A book by the same name -- "A History of Character: The Story of Midland, Texas" -- will be published September 2014. Through this blog you'll be able to track the progress of the project and learn along with the book's author, Jimmy Patterson. If you have stories to share that you think deserve mention in the history of our city, drop an email to historyofcharacter@gmail.com.

    Archives

    November 2014
    September 2014
    August 2014
    July 2014
    January 2012
    October 2011
    September 2011
    August 2011
    July 2011
    June 2011
    May 2011
    April 2011
    March 2011
    February 2011
    January 2011
    December 2010
    November 2010
    October 2010
    September 2010
    August 2010
    July 2010
    June 2010

    Categories

    All
    A History Of Character
    Character
    Compassion
    Courage
    Discrimination
    History
    History Of Character
    Integrity
    Jno. Butler
    Joe Chavez
    John Butler
    John P. Butler
    Midland
    Mike Bradford
    Ntral
    Odessa
    People
    Sid Trevino
    Thoughts
    Vision
    Wadley

    RSS Feed